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GenGraphic

UI/UX

Design that accounts for every state, not just the happy path.

We design interfaces for products with real business logic — multiple roles, edge cases, and long-term use — so the design holds up once it meets production data and real users, not only the first demo.

Problems this solves

Signals a dedicated design phase is worth the investment

  • A product has grown feature by feature without a coherent interface system, and it now feels inconsistent.

  • Users struggle with a workflow that makes sense internally but not to the people using it.

  • Design and engineering are disconnected, producing interfaces that look right but are expensive to build accurately.

  • A product needs a professional first impression before a launch, fundraising round, or sales process.

  • Accessibility or usability issues are creating real support burden or lost conversions.

What we deliver

  • Workflow-first design

    Interfaces designed around the actual task sequence, not just individual screens.

  • A reusable design system

    Components, spacing, and typography defined once and applied consistently across the product.

  • Complete state coverage

    Loading, empty, error, and edge-case states designed alongside the primary flow, not left to engineering to improvise.

  • Implementation-ready handoff

    Specifications precise enough for engineers to build accurately, or built directly by our own engineering team.

How the engagement works

From research to an implemented interface

  1. 01

    Research

    Understand the users, workflows, and constraints behind the product.

  2. 02

    Structure

    Define information architecture and core flows before visual design begins.

  3. 03

    Design system

    Establish the visual language and reusable components the product will use.

  4. 04

    Design and build together

    Refine designs against real implementation constraints rather than in isolation.

Relevant tools

Used to keep design and engineering in sync

Design

  • Figma
  • Design tokens

Handoff

  • Component specifications
  • Accessibility annotations

Implementation

  • Tailwind CSS
  • React
  • Next.js

Security and operational considerations

What good design accounts for by default

  • WCAG-conformant colour contrast and keyboard navigation from the first design pass.

  • Explicit design for permission-restricted views, not just the default role.

  • Touch targets and layouts that work across device sizes, not just desktop.

  • Consistent handling of destructive actions, with confirmation where the cost of a mistake is high.

  • Designs reviewed against real data, including long text, empty lists, and error conditions.

FAQ

Common questions

Both. We can deliver a design system and specifications for an internal or external team to implement, or design and build the product together as one engagement.

Have a product that needs a clearer design system?

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